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[mariya19]

According to the World Health Organization, harmful alcohol consumption claims the lives of more than three million people a year. Furthermore, excess alcohol alters the senses and one of them is the vision and perception of things.

Unfortunately, many citizens, especially young people, fail to understand the problem of this figure and continue to think that nothing will happen if they drive drunk.

Grupo Modelo changes successes for errors on Beer Day
For this reason, “Día de la Cevreza” played with creativity by altering the lyrics and transmitting, with this change, a powerful message about consciousness.

“At Grupo Modelo we believe that France Mobile Number List creativity can go hand in hand with messages that motivate people to generate a change in their behavior, particularly in an issue as sensitive as responsible alcohol consumption,” comments Carlos Ranero, Vice President of Marketing. .

Check out a little more about her below!

With this campaign it is important to mention that alcohol abuse on your body has the following physical effects:

1. Absorption:
Alcohol enters your blood the first moment you start drinking. If your stomach is empty, the alcohol will pass immediately and its effect will be faster.

The amount of alcohol can vary according to the following factors: quantity, strength of the drink, weight, gender, age, speed with which it is ingested, food consumption, stress, etc.



2. Distribution
The blood will be responsible for carrying the alcohol to almost all tissues that contain water, and therefore, it spreads to all parts of the body. The main ones: the brain, liver, heart, kidneys and muscles.

3. Metabolism
90% of the alcohol consumed is metabolized by the liver; A healthy liver can metabolize alcohol at a rate of approximately 15 milligrams per 100 milliliters of blood per hour.

4. Elimination
Most alcohol is eliminated through the kidneys in urine. The rest is eliminated without being transformed, through breath, sweat and saliva.

A footprint with value
Although this initiative is not the first that Grupo Modelo shares to stop excessive alcohol consumption and instead promote responsible consumption. The company has been using creativity for a long time to develop campaigns with a cause and aligned with its values.

During 2018, the company shared a “Guide for today's families” together with Cerveceros de México, with which they seek to answer some of the most important questions about responsible consumption and how to detect some bad practices.
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France Mobile Number List

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